Assignment2_posts

Analyze the following sign and > The sound should start with slow and gentle, and maybe, quiet tune and then suddenly snap with like gun-shot sound or striking-the-seal-on-the paper-like sound.
 * 1) describe what it signifies,
 * 2) think what sound signal might accompany this sign (if any).
 * By Alina Mansurova**
 * What?** The door sign which signals that the shop/cafe/restaurant/hairdresser's or other public place is closed.
 * How?** First of all, the different fonts are used: one word is written in italics and also underlined; second word is in small letters, and the third one is in bold in big letters. Secondly, it is colour. The main thing is written in red, the other ones are in white. The background is black with white frame.
 * Why?** The most important words on this tablet which are meaningful, are highlighted: "sorry" and "closed". //Sorry// is written in italics which gives us the feeling that the owners of the place really apologize for being closed. "Closed" is written in a red colour because red draws attention and pushes main information forward. The white frame doesn't give me anything useful, in this case it doesn't soften the black background (it always does). Black background doesn't add any disappointment about the closure; this colour helps us to perceive other colours better, they look brighter. "We're" is written in the most unattractive style because for the reader it is quite obvious that the sign is hung on the door of the place **which** is closed. This phrase is quite unusual for public places (from personal experience it is often just "closed"), it gives an impression of very nice and friendly owners. The mixture of different writing styles and the black background looks like the shot from the old film? and the phrase itself is taken as a film title (in my mind it is also animated every word appears suddenly with a gun-shot sound).

Sound should be similar to all the stop sounds, which warn us about anything, but not very tough or annoying. Or something like that (shows disappointment): media type="file" key="breakwindow.wav" width="300" height="50"
 * By Katya Melnikova**
 * What?** The ‘closed’ sign for an entertaining place like a movie theatre or an ordinary bar/pub.
 * How and why?** Black background always is a sign of disappointment. The word closed is bigger than other words and it is red, because it’s the most important word for the message. It’s noticeable and warning as all the red signs. The word ‘sorry’ shows us that that place’s team really cares about their customers. Obviously, they are sorry (this word is in italics and it’s underlined, so it’s very important), because people would be upset when they see this sign. That’s why I think it’s an entertaining place like a movie theatre or a bar. You are not upset when a store is closed, you just go to another store, but you are disappointed when you want to have fun and you can’t. But this sign is too simple for such places as amusement parks. It’s also too informal for all the offices and companies, which are not in an entertainment business. The short form ‘we’re’ also looks informal and home. The combination of colors is classic and even look pretty stylish and this also shows us that it can be a movie theatre or a bar. Everything in this sign is polite and classic, from choice of words to colors and fond.

Every word of the sign has different font, color and size. Let’s look at this from a distance. People, who have some problems with their sight, will see just **CLOSED**. More than that, they will see a red **CLOSED**. It looks too shaggy. It gives the impression as the owner of this place wants to say: “WHAT DO YOU WANT FROM US??? BEAT IT, STUPID PEOPLE!" But disappointed customer will make a smile seeing the sign a bit closer: the word “**SORRY**” is written in italics and underlined. So the owner doesn’t want to kick him in the teeth, conversely, he tries to sorry and approve, that his customers are very important to him. Another part of the sigh – **WE’RE** – shows connection of the staff of this place with people. We can guess that this is a café or a shop where people often are, not a company which ,for example, exercises people's orders, so this place is interested in people thinking of them positive and saving them as customers.
 * By Tanya Galanova**

This sign can be used in popular places such as shops, restaurants, clubs and other places, which have many visitors. Because the selected words and colors characterize the creators(employees) as people who appreciate and respect the contingent of their institution, and sincerely regret that they were closed for some reasons. The handwriting style of the word “sorry” signifies subtle relationships between customersand employees. Moreover, this word is underlined that demonstrates how unpleasant for employees to report such information and to frustrate their customers. The key word is"closed" because it is the primary message of the information. It was shown by bright red color and by size of letters, which are twice more than other words. The red color of the letters was chosen deliberately, because red color is often used as a stop signal and in this case the color corresponds to the situation. Red and white colors stand out best when the background is dark. In this case,it is, that once again shows the selectivity and a serious approach of employees to the visitors through such details. Thus, employees have chosen the best way to tell unpleasant information for them and for their customers that they are closed.
 * By Nastya Khokhlova**

'we're' is less bright and is carrying out just grammatical function, therefore it's less meaningful 'closed' is larger and intervals between letters are also larger, which highlights the word. 'Closed' and 'sorry' are brighter, because they are the key words. Anyway, because of 'sorry' it has to be quite pleasant.
 * By Olga Kaptieva**
 * What?** A gentle warning, a sign that warns customers of closing,
 * How?**
 * COLOURS -** red (danger, warning), black and white (contrast, stylization
 * FONT** - all three words are in different fonts, which doesn't let the eye rest and makes you pay attention to each word. Besides, each font represents the 'character' of the word. 'Sorry' is in apologizing cursive (it's gentle and mild because (how?) it lacks angles). Besides, it's oblique, which adds to the milness (two other words are more straightforward)
 * SIZE** - as noted previously, 'closed' takes about 50% of space. therefore drawing more attention.
 * FRAME** - contrast to the whole plate, makes it noticeable on any wall.
 * SOUND**: short bell, gentle (apologizing), but firm and loud, short, high (high-pitched sounds are more noticeable and associated with danger. Maybe something like the warning message of 'Windows' but less annoying.

Short and calm sound is appropriate here.
 * by Kseniya Arefyeva**
 * What?** Plate with "Sorry we're closed" on it. The word "closed" is red.
 * How?** The message is obvious, something is closed. It can be a cafe, shop or some restaurant. It has more personal meaning because of the word "sorry", and it also stressed with the line, so we definitely will pay attention on how they value their visitors. The word "closed" is red, because this plate is existing for saying people that some place is closed, so it can be red to attract the attention (as I can conclude from my personal experience the red colour always do this). The background is black, which makes thw words look more bright and noticable.
 * Why?** We know that the red colour is kind of stop signal, so we can easily distinguish the message. Also the whole sentence make us feel that they are really sorry, that we can't visit their place.

This sign can refer to some shop or website which is closed and, unfortunately, it doesn’t work now. We can see this sign in a shop window, on the website’s page or in a box office window. We see that this sign contains a lot of details which should be studied. Let’s consider each of words and some other details. “Sorry” is a word which can be used to describe that someone is disappointed about a situation. We can feel wishing of someone could change this situation. So, this word conveys a feeling of politeness, apology and respect for customers. We guess that this organization (shop, website, etc) is used by many people, it’s very popular and so, closing of this place is really an unpleasant event for customers. Also we may say that this place has been closed suddenly and it won’t work for a long time. That’s why staff is sorry for that. Talking about the font, “sorry” is written in italics and it’s underlined. Italic type shows good relationship between staff and customers because we can use the same font when we write some letter to a friend. Underlined “sorry” means that the workers are really sorry. “We’re” is a word which can be connected with union of people, namely the workers. It reflects the warm and friendly atmosphere within the working team. And they regret the recent closing of their place. This word is written in normal font but we see that the combination “we are” is used in short form “we’re”. It also shows friendly relationship between staff and visitors. “Closed” is the main word on this sign. This word has the main meaning of the sign. It grabs all our attention. Apart from the fact that the word means the end itself, it is highlighted in red and written in large print. We know from our life experience that red color is associated with something which is dangerous or has recently stopped. In our situation this red word shows us that something doesn’t work now, it has stopped its activity. Moreover, the large letters written in normal font accentuate closing. In conclusion, it has to be said about the dark background. The text is written in white and red colors but the background is black. It seems that it has done to make the sign more contrast. As I said, the place which uses this sign is really popular and filled with people. So, these people have to know that now this place is, unfortunately, closed and staff is sorry for it. As for the sound, I think it’s suitable to use something soft, not long, calm but warning about closing at the same time. media type="file" key="sound.mp3" width="240" height="20"
 * by Nastya Abaikina**

This sign differs from the others, because here we have a complete sentence “Sorry, we’re closed”; also it’s more personal, than the others: the word “sorry”, which is underlined and made in italics, means that people value their customers. The colour scheme is quite classical. The colour of the background is black, it pays attention to itself. The word “closed” is bigger, that the other words in the announcement. It’s the main, stressed word. Also the word is written in red font, it gives us extra meaning, “closed” is like red light signal for drivers and pedestrians.
 * by Ekaterina Zemlyanuchina**
 * What?** Door-plate with sentence “Sorry, we are closed”.
 * How?** The meaning of the sign is quite obvious: as all previous signs (which we were describing at the lesson) this one means, that something (café, bar of shop) is closed.
 * Why?** Manipulations with colours and size are understandable for every social living being. To say figuratively, the tablet joins the conversation with the customer.

I suppose that the appropriate sound must be short and laconic, not loud and calm.

 This sign can be used in small shops, cafes and restaurants. It can be a small place, such as any public place in a small town where people know each other.  We may think so because of the word "sorry."  For example, if it is a hypermarket in the city, where there are a lot of people every day, it is unlikely that we see this ad. It is more likely to see something like, "accounting", or simply "closed."  This word "sorry" means that it is a small, not official place. It signifies informal relationships between creators (organizers, leaders) and visitors. We see that creators take care of customers. Perhaps a shop has the regulars, the creators don't want to lose them, they value customers. And that's why they are very sorry for the inconvenience.  "We" signifies close relationships between customers and creators. It shows the friendly, warm relationships between "we and you." "We" also means a small organization, a union, a team of organizers and members of the organization.  The word "closed" tells us that something is closed for a time. I think that something is closed during working hours, not for a long period of time. The word sorry helps us to understand it.  Font and color is also important in this announcement.  The red color and the large font of letters in the word "close" draw our attention the most. It have done to show the importance and purpose of the announcement. The word "closed" is like a warning signal, like a sign "danger" or "stop."  However, we also turn our attention to the word "sorry", which is white, italic and underlined. It is important too. It shows the interaction between people and friendly attitude.  A black background helps to focus on the text. We can better see the white and red color because of the contrast.  I think it would be better to use some calm, mournful and sad sound, which makes feel sorry about something. 
 * by Anastasiya Bondarchuk **

This sign signifies that shop or cafe is closed. The word "Sorry" is underlined and written in italics, so we can guess that creators of the sign try to show they really feel sorry about this situation. The sign is made in informal manner: it is tilted, apparently, the situation is unexpected; the form "we're" is often used in conversations, not in writing; also this form represents the union of the creators and their friendliness to the readers. Dialogue technique is used here with the same purpose. Combination of black background and white letters is classical, it's easy to perceive. White frame erases gloominess of the black colour. White glow in the upper left corner looks like a silver lining, "it's not so bad". The word "closed" is red, it certainly attracts reader's attention. Red color symbolizes a danger, something extraordinary and, again, unexpected; it's a kind of stop-signal for customers. The font is quite simple because red colour has already given us enough information about this sign. I think it's appropriate to use short soft sound for this sign. media type="file" key="60510^phonebeeping.mp3" width="240" height="20"
 * by Kseniya Romasheva **

media type="file" key="the variant of signal sound.wav" width="300" height="50" Tanya Zlobina This sign signifies that something has been recently closed. It can be used as an announcement on websites or in some places, which have many visitors (for instance, shops, clubs etc.). We can think so because of words which have been chosen. For example, a word “sorry”, which is in italics. This handwriting style signifies informal relationships between creators (organizers, employees and etc.) and visitors. Moreover, an underline of the word makes bigger impression on us. It feels that creators do feel sorry and they do not want us to be very upset. The phrase “we’re” can mean something like a union. It also shows friendly relationships between people. What about, a word “closed”, the creators have chosen the simplest word type in order to easier understand the main purpose of the sign which is to tell people that something is closed. A red color appears as a stop-signal here. A successful choice of black background helps us with easier perception because of the formed contrast. Likewise, the sign can be accompanied with a sound of siren. It will draw our attention more to the sign.
 * S. Kalashnikova**

__**By G.Akhatova**__ This sign can be used in shops, libraries,some web-sites, public places and so on. These places, which use the sign "Sorry, we are closed", I think, are closed during working hours and that's why they add the word "Sorry". Also, probably, these places are closed because of exceptional circumstances. Also these places can be closed just in break time and workers of these places value their customers. In other words they are polite, respectful to their customers. In fact, nowadays politeness is a rarity.As to style, size and color of letters, They can show lots of place where the sign was used. For example, The most attention was devoted to word "closed". It was shown by bright " aggressive" red colour and by size of letters. What about a word "Sorry", it signifies informal relation of workers to customers (visitors) because of handwriting style. Also, black background makes easy to perceive all words in signboard. Probably, creators wanted to show that the situation happened in their organization are serious. As a sound signal, I think it would be better to use some calm, not rude sound. media type="file" key="beep-10.wav" width="300" height="50"

__**By E.Gordeyeva**__ This sign signifies that something has been recently closed. It can be used as an announcement on websites. We can think so because of words which have been chosen. As we know, most of web sites have a certain group of users, who always visits this web site. First, let's analyse colors which are used. Each color influences consciousness differently and has the value. When we see any color, we have a certain emotion. Red — raising, hot, making active, association with danger and aggression. This color is perfect to draw attention to any advertizing. A red color appears as a stop-signal here. That’s why the word “closed” is written by red big printing letters, because this information the most important and for all users. White color means isolation, futility, disappointment and boredom. Leading quality of white color – equality. Black color bears in itself the information on grief and negative. The background is black, because the information isn’t positive. Second, let's pay attention to the letters. For example, a word “sorry”, which is in italics. This handwriting style signifies informal relationships between creators (organizers, employees and etc.) and visitors. Moreover, an underline of the word makes bigger impression on us. It feels that creators do feel sorry and they do not want us to be very upset. The phrase “we’re” can mean something like a union. It also shows friendly relationships between people. What about, a word “closed”, the creators have chosen the simplest word type in order to easier understand the main purpose of the sign which is to tell people that something is closed. This sign might be accompanied by the signal which we usually hear at a computer error.